The 5 Ps of Success
Dr. José Jorge Schoichet and Dr. Maria de Fátima Schoichet
ABOUT THE COURSE Most dentists finish their training prepared to treat patients — but not to manage a clinic. The result is predictable: technically excellent professionals who face difficulties in financial management, team leadership, market positioning and business scalability. This course presents a structured model — the 5 Ps of Success — that transforms the way you think and manage your practice, with practical and applicable tools from day one.
What you will learn
WHAT YOU WILL LEARN Strategic planning: how to define the vision, mission and objectives of your practice in a clear and measurable way. Processes and operations: systematization of workflows to increase efficiency and reduce errors. People and leadership: how to recruit, train and retain a high-performance team. Positioning and marketing: strategies to differentiate your clinic in a competitive market. Financial performance: key indicators, cost control and profitability maximization. Patient experience: how to create a journey that builds loyalty and generates spontaneous referrals. Real cases of transformation: examples of clinics that applied the model and the results obtained.
Who is this course for
WHO IS THIS COURSE FOR Dentists who own or manage a clinic and feel that management consumes more energy than the clinic. Professionals who want to structure their practice as a sustainable and scalable business. Recent graduates who want to open their own clinic and want to start with the right foundations. Clinical teams that seek to align vision, processes and results.