Marketing and Sales Secrets of Successful Dentists
Fernando Augusto da Silva
ABOUT THE COURSE Most dentists have never received training in marketing or sales. And yet, every day they make decisions that directly impact patient positioning, acquisition and loyalty — often without the right tools to do so strategically. This course translates years of experience into concrete strategies applicable to the specific context of clinics and offices. No marketing jargon — just methods that work on the ground.
What you will learn
WHAT YOU WILL LEARN Strategic positioning: how to define and communicate what makes your clinic unique in the market. Digital marketing for clinics: social networks, Google, content — what really generates patients. Capture funnel: how to transform followers and contacts into real patients in the chair. Presentation of treatment plans: communication techniques that increase the acceptance rate. Metrics that matter: how to measure the return on each marketing and sales action. Loyalty and referral: systems that transform satisfied patients into ambassadors for your clinic. Practical cases: real examples of strategies applied with concrete results. You won't just learn theory. You will acquire a work system that you can apply tomorrow, in your office, with a real impact on your results.
Who is this course for
WHO IS THIS COURSE FOR Dentists who want to attract more patients without relying solely on word-of-mouth referrals. Practice owners who feel like they invest in marketing without a measurable return. Professionals who want to learn how to communicate the value of their treatments in an ethical and effective way. Clinical teams that need to improve the presentation of treatment plans and acceptance by patients.
About the instructor
Fernando Augusto da Silva
Marketing and Sales · Postgraduate degree in Marketing Management (IPAM Lisbon) · Business Administration (FGV) Trainer specialized in marketing for dental clinics Fernando Augusto da Silva is a specialist in marketing and sales applied to the health sector, with a postgraduate degree in Marketing Management from IPAM Lisbon and in Business Administration from FGV. His career is entirely dedicated to helping dental clinics and practices grow sustainably. Founder of the OdontoVendas Pro project, Fernando combines experience in business training with in-depth knowledge of the dental medicine market, offering strategies that are as practical as they are effective.